Hi all, I'm Adam J. Levin (or A.J. Levin because that sounds cooler lol). I'm a South African English academic, occasional lecturer, sort of journalist/writer, blogger and full-time pop junkie. I started this blog because I want to share my wacky pop cultural insights with the world and because I want to develop a platform through which pop culture's influence on the world can be examined from both personal and analytical perspectives. Hope you enjoy it! :)